Mark + Paddy

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<channel>
	<title>Mark + Paddy</title>
	<link>http://markandpaddy.com</link>
	<description>Mark + Paddy</description>
	<pubDate>Wed, 27 Feb 2013 09:48:10 +0000</pubDate>
	<generator>http://markandpaddy.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Not Ads</title>
				
		<link>http://markandpaddy.com/Not-Ads-1</link>

		<comments>http://markandpaddy.com/following/markandpaddy.com/Not-Ads-1</comments>

		<pubDate>Wed, 27 Feb 2013 09:48:10 +0000</pubDate>

		<dc:creator>Mark + Paddy</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">3907202</guid>

		<description>SAFE DOGS
Paddy likes cats. Mark likes dogs. Safe dogs.
Click on the safe dog below to see some more seriously safety conscious canines.


&#60;img src="http://payload80.cargocollective.com/1/3/106788/3907202/-1.jpeg" width="657" height="136" width_o="657" height_o="136" src_o="http://payload80.cargocollective.com/1/3/106788/3907202/-1_o.jpeg" data-mid="20404716"  border="0" align="left"/&#62;






PHONEBOOK
We too were surprised to learn that they still print the phonebook. 
&#60;img src="http://payload80.cargocollective.com/1/3/106788/3907202/PhoneBook.jpg" width="635" height="672" width_o="635" height_o="672" src_o="http://payload80.cargocollective.com/1/3/106788/3907202/PhoneBook_o.jpg" data-mid="27214716"  border="0" align="left"/&#62;






THE LAST OF THE MOHICANS
It's a tough and lonely business being The Last Of The Mohicans. 
To poke further fun at our unfortunate Mohican friend, click on the image below.
&#60;img src="http://payload80.cargocollective.com/1/3/106788/3907202/thelastmohican.tumblr_o.jpeg" width="510" height="346" width_o="510" height_o="346" src_o="http://payload80.cargocollective.com/1/3/106788/3907202/thelastmohican.tumblr_o_o.jpeg" data-mid="27214733"  border="0" align="left"/&#62;</description>
		
		<excerpt>SAFE DOGS Paddy likes cats. Mark likes dogs. Safe dogs. Click on the safe dog below to see some more seriously safety conscious canines.          PHONEBOOK We too...</excerpt>

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	<item>
		<title>Archive</title>
				
		<link>http://markandpaddy.com/Archive-1</link>

		<comments>http://markandpaddy.com/following/markandpaddy.com/Archive-1</comments>

		<pubDate>Wed, 27 Feb 2013 07:03:04 +0000</pubDate>

		<dc:creator>Mark + Paddy</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">1396918</guid>

		<description>FILM

AERO BISCUIT - THE ALTERNATIVE



Yes, you do know that guy from somewhere.
His name is Tom Adams and he’s been in almost every TV show ever.






FYFFES BANANAS - CHIMP



Good news. Generica Bananas are no longer on the market.







FRUICE - CUP STACKER



The big difficulty here was finding a kitchen with a conveyer belt.





AMBIENT

KIT KAT - THE AMBIENT CAMPAIGN


&#60;img src="http://payload.cargocollective.com/1/3/106788/1396918/book.jpg" width="669" height="538" width_o="669" height_o="538" src_o="http://payload.cargocollective.com/1/3/106788/1396918/book_o.jpg" data-mid="27210016"  border="0" align="left"/&#62;
1. THE BOOK

Every year, thousands of students across Ireland sit college Christmas exams.
To make this difficult and stressful time a little easier, we produced a tactical
ambient idea designed to give students a break from their studies.






2. IN CASE OF EMERGENCY

&#60;img src="http://payload.cargocollective.com/1/3/106788/1396918/breakbox.jpg" width="669" height="480" width_o="669" height_o="480" src_o="http://payload.cargocollective.com/1/3/106788/1396918/breakbox_o.jpg" data-mid="27209993"  border="0" align="left"/&#62;
The Kit Kat brand is all about ‘having a break’. 
To reinforce this, we designed this ambient piece.





PRINT

IAPI - ADFX AWARDS

&#60;img src="http://payload.cargocollective.com/1/3/106788/1396918/IAPI_cargo.jpg" width="375" height="538" width_o="375" height_o="538" src_o="http://payload.cargocollective.com/1/3/106788/1396918/IAPI_cargo_o.jpg" data-mid="21518415"  border="0" align="left"/&#62;








NATIONAL LOTTERY - SCRATCH CARD

&#60;img src="http://payload.cargocollective.com/1/3/106788/1396918/qtrmilcash.jpg" width="669" height="339" width_o="669" height_o="339" src_o="http://payload.cargocollective.com/1/3/106788/1396918/qtrmilcash_o.jpg" data-mid="6850639"  border="0" align="left"/&#62;








AND FINALLY...

A fun project that afforded us the privilege of working with the wonderfully talented Liz Lomax. 
Although we never actually got to meet Liz in person, both of us now very much want to marry her.

&#60;img src="http://payload.cargocollective.com/1/3/106788/1396918/Main1.jpeg" width="382" height="563" width_o="382" height_o="563" src_o="http://payload.cargocollective.com/1/3/106788/1396918/Main1_o.jpeg" data-mid="26926981"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/3/106788/1396918/Main2.jpeg" width="382" height="563" width_o="382" height_o="563" src_o="http://payload.cargocollective.com/1/3/106788/1396918/Main2_o.jpeg" data-mid="26926982"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/3/106788/1396918/Main3.jpeg" width="382" height="563" width_o="382" height_o="563" src_o="http://payload.cargocollective.com/1/3/106788/1396918/Main3_o.jpeg" data-mid="26926983"  border="0" align="left"/&#62;



DEVELOPMENT

Here’s what the process looks like from start to finish. 
Kind of makes Mark look a bit crap at drawing.  

Our rough
&#60;img src="http://payload.cargocollective.com/1/3/106788/1396918/original20rough.jpeg" width="276" height="370" width_o="276" height_o="370" src_o="http://payload.cargocollective.com/1/3/106788/1396918/original20rough_o.jpeg" data-mid="26926984"  border="0" align="left"/&#62;
Character development sketches

&#60;img src="http://payload.cargocollective.com/1/3/106788/1396918/Fyffes_sketches1.jpeg" width="669" height="583" width_o="669" height_o="583" src_o="http://payload.cargocollective.com/1/3/106788/1396918/Fyffes_sketches1_o.jpeg" data-mid="26926986"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/3/106788/1396918/Fyyfes_sketches2.jpeg" width="669" height="669" width_o="669" height_o="669" src_o="http://payload.cargocollective.com/1/3/106788/1396918/Fyyfes_sketches2_o.jpeg" data-mid="26926987"  border="0" align="left"/&#62;
Models

&#60;img src="http://payload.cargocollective.com/1/3/106788/1396918/models1.jpeg" width="669" height="669" width_o="669" height_o="669" src_o="http://payload.cargocollective.com/1/3/106788/1396918/models1_o.jpeg" data-mid="26926988"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/3/106788/1396918/models2.jpeg" width="669" height="524" width_o="669" height_o="524" src_o="http://payload.cargocollective.com/1/3/106788/1396918/models2_o.jpeg" data-mid="26926990"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/3/106788/1396918/models3.jpeg" width="669" height="457" width_o="669" height_o="457" src_o="http://payload.cargocollective.com/1/3/106788/1396918/models3_o.jpeg" data-mid="26926993"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/3/106788/1396918/type.jpeg" width="669" height="213" width_o="669" height_o="213" src_o="http://payload.cargocollective.com/1/3/106788/1396918/type_o.jpeg" data-mid="26926995"  border="0" align="left"/&#62;
Finished ad

&#60;img src="http://payload.cargocollective.com/1/3/106788/1396918/final.jpeg" width="413" height="610" width_o="413" height_o="610" src_o="http://payload.cargocollective.com/1/3/106788/1396918/final_o.jpeg" data-mid="26926997"  border="0" align="left"/&#62;</description>
		
		<excerpt>FILM  AERO BISCUIT - THE ALTERNATIVE    Yes, you do know that guy from somewhere. His name is Tom Adams and he’s been in almost every TV show ever.       FYFFES...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/3/106788/1396918/prt_1361970143.jpg" />

	</item>
		
		
	<item>
		<title>Anti Dog Poo</title>
				
		<link>http://markandpaddy.com/Anti-Dog-Poo</link>

		<comments>http://markandpaddy.com/following/markandpaddy.com/Anti-Dog-Poo</comments>

		<pubDate>Wed, 21 Nov 2012 07:52:29 +0000</pubDate>

		<dc:creator>Mark + Paddy</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">4449270</guid>

		<description>DUBLIN CITY COUNCIL - ANTI DOG POO

To combat the issue of dog poo in Dublin, we created the 'Pets' Outdoor Toilet Initiative', or P.O.T.I.
P.O.T.I. aimed to target key canine defecation hotspots around the city, with dog sized portaloos.
But before you get too excited, please understand that P.O.T.I. isn't real. Sadly, it's just advertising.

PRESS

&#60;img src="http://payload107.cargocollective.com/1/3/106788/4449270/DCC_POTI_v2.jpg" width="670" height="475" width_o="900" height_o="639" src_o="http://payload107.cargocollective.com/1/3/106788/4449270/DCC_POTI_v2_o.jpg" data-mid="23757034"  border="0" align="left"/&#62;


DIGITAL

Online, we allowed people the chance to learn more about P.O.T.I.
Click the window below to browse around the project.

&#60;img src="http://payload107.cargocollective.com/1/3/106788/4449270/POTIbrowser.jpg" width="670" height="511" width_o="670" height_o="511" src_o="http://payload107.cargocollective.com/1/3/106788/4449270/POTIbrowser_o.jpg" data-mid="23716373"  border="0" align="left"/&#62;

RADIO




AMBIENT

Finally, we took P.O.T.I. to the streets to get the public's attention.
Which it did.

&#60;img src="http://payload107.cargocollective.com/1/3/106788/4449270/ambient_v2.jpg" width="670" height="832" width_o="670" height_o="832" src_o="http://payload107.cargocollective.com/1/3/106788/4449270/ambient_v2_o.jpg" data-mid="23757522"  border="0" align="left"/&#62;</description>
		
		<excerpt>DUBLIN CITY COUNCIL - ANTI DOG POO  To combat the issue of dog poo in Dublin, we created the 'Pets' Outdoor Toilet Initiative', or P.O.T.I. P.O.T.I. aimed to target...</excerpt>

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	</item>
		
		
	<item>
		<title>Anti Graffiti</title>
				
		<link>http://markandpaddy.com/Anti-Graffiti</link>

		<comments>http://markandpaddy.com/following/markandpaddy.com/Anti-Graffiti</comments>

		<pubDate>Wed, 14 Nov 2012 12:24:42 +0000</pubDate>

		<dc:creator>Mark + Paddy</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">4122336</guid>

		<description>DUBLIN CITY COUNCIL - ANTI GRAFFITI

Some people see sarcasm as the lowest form of wit.
We see it as a way of stopping people from writing on walls.


AMBIENT

We started by placing gallery style plaques beside especially crap graffiti.

&#60;img src="http://payload91.cargocollective.com/1/3/106788/4122336/SLIDESHOW_7.jpg" width="670" height="475" width_o="670" height_o="475" src_o="http://payload91.cargocollective.com/1/3/106788/4122336/SLIDESHOW_7_o.jpg" data-mid="23518609"  border="0" align="left"/&#62;&#60;img src="http://payload91.cargocollective.com/1/3/106788/4122336/-1.jpeg" width="670" height="475" width_o="670" height_o="475" src_o="http://payload91.cargocollective.com/1/3/106788/4122336/-1_o.jpeg" data-mid="27114097"  border="0" align="left"/&#62;&#60;img src="http://payload91.cargocollective.com/1/3/106788/4122336/SLIDESHOW_20.jpg" width="670" height="475" width_o="670" height_o="475" src_o="http://payload91.cargocollective.com/1/3/106788/4122336/SLIDESHOW_20_o.jpg" data-mid="23518634"  border="0" align="left"/&#62;&#60;img src="http://payload91.cargocollective.com/1/3/106788/4122336/SLIDESHOW_4.jpg" width="670" height="475" width_o="670" height_o="475" src_o="http://payload91.cargocollective.com/1/3/106788/4122336/SLIDESHOW_4_o.jpg" data-mid="23518601"  border="0" align="left"/&#62;&#60;img src="http://payload91.cargocollective.com/1/3/106788/4122336/SLIDESHOW_5.jpg" width="670" height="475" width_o="670" height_o="475" src_o="http://payload91.cargocollective.com/1/3/106788/4122336/SLIDESHOW_5_o.jpg" data-mid="23518603"  border="0" align="left"/&#62;&#60;img src="http://payload91.cargocollective.com/1/3/106788/4122336/SLIDESHOW_6.jpg" width="670" height="475" width_o="670" height_o="475" src_o="http://payload91.cargocollective.com/1/3/106788/4122336/SLIDESHOW_6_o.jpg" data-mid="23518607"  border="0" align="left"/&#62;&#60;img src="http://payload91.cargocollective.com/1/3/106788/4122336/SLIDESHOW_8.jpg" width="670" height="475" width_o="670" height_o="475" src_o="http://payload91.cargocollective.com/1/3/106788/4122336/SLIDESHOW_8_o.jpg" data-mid="23518611"  border="0" align="left"/&#62;&#60;img src="http://payload91.cargocollective.com/1/3/106788/4122336/SLIDESHOW_9.jpg" width="670" height="475" width_o="670" height_o="475" src_o="http://payload91.cargocollective.com/1/3/106788/4122336/SLIDESHOW_9_o.jpg" data-mid="23518614"  border="0" align="left"/&#62;&#60;img src="http://payload91.cargocollective.com/1/3/106788/4122336/SLIDESHOW_10.jpg" width="670" height="475" width_o="670" height_o="475" src_o="http://payload91.cargocollective.com/1/3/106788/4122336/SLIDESHOW_10_o.jpg" data-mid="23518616"  border="0" align="left"/&#62;&#60;img src="http://payload91.cargocollective.com/1/3/106788/4122336/SLIDESHOW_11.jpg" width="670" height="475" width_o="670" height_o="475" src_o="http://payload91.cargocollective.com/1/3/106788/4122336/SLIDESHOW_11_o.jpg" data-mid="23518617"  border="0" align="left"/&#62;&#60;img src="http://payload91.cargocollective.com/1/3/106788/4122336/SLIDESHOW_13.jpg" width="670" height="475" width_o="670" height_o="475" src_o="http://payload91.cargocollective.com/1/3/106788/4122336/SLIDESHOW_13_o.jpg" data-mid="23518622"  border="0" align="left"/&#62;&#60;img src="http://payload91.cargocollective.com/1/3/106788/4122336/SLIDESHOW_14.jpg" width="670" height="475" width_o="670" height_o="475" src_o="http://payload91.cargocollective.com/1/3/106788/4122336/SLIDESHOW_14_o.jpg" data-mid="23518624"  border="0" align="left"/&#62;&#60;img src="http://payload91.cargocollective.com/1/3/106788/4122336/SLIDESHOW_15.jpg" width="670" height="475" width_o="670" height_o="475" src_o="http://payload91.cargocollective.com/1/3/106788/4122336/SLIDESHOW_15_o.jpg" data-mid="23518626"  border="0" align="left"/&#62;&#60;img src="http://payload91.cargocollective.com/1/3/106788/4122336/SLIDESHOW_16.jpg" width="670" height="475" width_o="670" height_o="475" src_o="http://payload91.cargocollective.com/1/3/106788/4122336/SLIDESHOW_16_o.jpg" data-mid="23518627"  border="0" align="left"/&#62;&#60;img src="http://payload91.cargocollective.com/1/3/106788/4122336/SLIDESHOW_17.jpg" width="670" height="475" width_o="670" height_o="475" src_o="http://payload91.cargocollective.com/1/3/106788/4122336/SLIDESHOW_17_o.jpg" data-mid="23518629"  border="0" align="left"/&#62;&#60;img src="http://payload91.cargocollective.com/1/3/106788/4122336/SLIDESHOW_18.jpg" width="670" height="475" width_o="670" height_o="475" src_o="http://payload91.cargocollective.com/1/3/106788/4122336/SLIDESHOW_18_o.jpg" data-mid="23518630"  border="0" align="left"/&#62;&#60;img src="http://payload91.cargocollective.com/1/3/106788/4122336/SLIDESHOW_19.jpg" width="670" height="475" width_o="670" height_o="475" src_o="http://payload91.cargocollective.com/1/3/106788/4122336/SLIDESHOW_19_o.jpg" data-mid="23518632"  border="0" align="left"/&#62;&#60;img src="http://payload91.cargocollective.com/1/3/106788/4122336/SLIDESHOW_1a.jpg" width="670" height="475" width_o="670" height_o="475" src_o="http://payload91.cargocollective.com/1/3/106788/4122336/SLIDESHOW_1a_o.jpg" data-mid="23520198"  border="0" align="left"/&#62;&#60;img src="http://payload91.cargocollective.com/1/3/106788/4122336/SLIDESHOW_3a.jpg" width="670" height="475" width_o="670" height_o="475" src_o="http://payload91.cargocollective.com/1/3/106788/4122336/SLIDESHOW_3a_o.jpg" data-mid="23520202"  border="0" align="left"/&#62;


DIGITAL

Then we took the project online, providing a guided audio tour around the city. 
Click the browser window below to take the tour.

&#60;img src="http://payload91.cargocollective.com/1/3/106788/4122336/Browser.jpg" width="670" height="511" width_o="670" height_o="511" src_o="http://payload91.cargocollective.com/1/3/106788/4122336/Browser_o.jpg" data-mid="23519799"  border="0" align="left"/&#62;

&#60;img src="http://payload91.cargocollective.com/1/3/106788/4122336/Mobile.jpg" width="670" height="553" width_o="670" height_o="553" src_o="http://payload91.cargocollective.com/1/3/106788/4122336/Mobile_o.jpg" data-mid="23519363"  border="0" align="left"/&#62;

PRESS

&#60;img src="http://payload91.cargocollective.com/1/3/106788/4122336/DCC_GRAFF_site_v2.jpg" width="670" height="475" width_o="900" height_o="639" src_o="http://payload91.cargocollective.com/1/3/106788/4122336/DCC_GRAFF_site_v2_o.jpg" data-mid="23585989"  border="0" align="left"/&#62;


RADIO





Finally, here we are explaining the idea (terribly) on the six o'clock news.




Having seen seen us explain it poorly on the news somebody went and made their own
(attacking our client, whoops!).

&#60;img src="http://payload91.cargocollective.com/1/3/106788/4122336/Parody.jpg" width="600" height="779" width_o="600" height_o="779" src_o="http://payload91.cargocollective.com/1/3/106788/4122336/Parody_o.jpg" data-mid="25022097"  border="0" align="left"/&#62;

</description>
		
		<excerpt>DUBLIN CITY COUNCIL - ANTI GRAFFITI  Some people see sarcasm as the lowest form of wit. We see it as a way of stopping people from writing on walls.   AMBIENT  We...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload91.cargocollective.com/1/3/106788/4122336/prt_1361894783.jpg" />

	</item>
		
		
	<item>
		<title>Dublin Head Store</title>
				
		<link>http://markandpaddy.com/Dublin-Head-Store</link>

		<comments>http://markandpaddy.com/following/markandpaddy.com/Dublin-Head-Store</comments>

		<pubDate>Tue, 09 Oct 2012 12:32:25 +0000</pubDate>

		<dc:creator>Mark + Paddy</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">1946812</guid>

		<description>DUBLIN HEAD STORE - BUSINESS CARD 

It is a truth universally acknowledged, that all business cards are eventually used in the construction of ‘interesting cigarettes’. With that in mind, we designed this perforated card for The Dublin Head Store.


&#60;img src="http://payload.cargocollective.com/1/3/106788/1946812/DHScargo1.jpg" width="612" height="404" width_o="612" height_o="404" src_o="http://payload.cargocollective.com/1/3/106788/1946812/DHScargo1_o.jpg" data-mid="9739025"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/3/106788/1946812/DHS9.jpg" width="612" height="404" width_o="612" height_o="404" src_o="http://payload.cargocollective.com/1/3/106788/1946812/DHS9_o.jpg" data-mid="9741684"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/3/106788/1946812/DHScargo3 copy.jpg" width="612" height="404" width_o="612" height_o="404" src_o="http://payload.cargocollective.com/1/3/106788/1946812/DHScargo3 copy_o.jpg" data-mid="9739103"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/3/106788/1946812/DHScargo4.jpg" width="612" height="404" width_o="612" height_o="404" src_o="http://payload.cargocollective.com/1/3/106788/1946812/DHScargo4_o.jpg" data-mid="9739029"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/3/106788/1946812/DHScargo5_4.jpg" width="612" height="404" width_o="612" height_o="404" src_o="http://payload.cargocollective.com/1/3/106788/1946812/DHScargo5_4_o.jpg" data-mid="9739044"  border="0" align="left"/&#62;

The Internet looked favourably on the idea, allowing it to be featured on a bunch of design and inspiration blogs.


&#60;img src="http://payload.cargocollective.com/1/3/106788/1946812/HeadStoreWebsites.jpg" width="612" height="949" width_o="612" height_o="949" src_o="http://payload.cargocollective.com/1/3/106788/1946812/HeadStoreWebsites_o.jpg" data-mid="10095118"  border="0" align="left"/&#62;</description>
		
		<excerpt>DUBLIN HEAD STORE - BUSINESS CARD   It is a truth universally acknowledged, that all business cards are eventually used in the construction of ‘interesting...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/3/106788/1946812/prt_1326726639.jpg" />

	</item>
		
		
	<item>
		<title>EuroMillions</title>
				
		<link>http://markandpaddy.com/EuroMillions</link>

		<comments>http://markandpaddy.com/following/markandpaddy.com/EuroMillions</comments>

		<pubDate>Tue, 09 Oct 2012 12:32:17 +0000</pubDate>

		<dc:creator>Mark + Paddy</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">1555371</guid>

		<description>NATIONAL LOTTERY - EUROMILLIONS CAMPAIGN

&#60;img src="http://payload.cargocollective.com/1/3/106788/1555371/Shark.jpg" width="596" height="81" width_o="596" height_o="81" src_o="http://payload.cargocollective.com/1/3/106788/1555371/Shark_o.jpg" data-mid="9913004"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/3/106788/1555371/DMA4.jpg" width="596" height="81" width_o="596" height_o="81" src_o="http://payload.cargocollective.com/1/3/106788/1555371/DMA4_o.jpg" data-mid="17275696"  border="0" align="left"/&#62;


Here's the short version.




And here's the long version.

TV TEASER

This was the first the public saw of Peggy and Ted.





PRESS TEASERS

Next we created a number of unbranded press insertions. These aimed to generate intrigue and conversation around our mysterious granny and were designed to fit seamlessly into newspapers, looking like legitimate articles.

&#60;img src="http://payload.cargocollective.com/1/3/106788/1555371/insitu1.jpg" width="670" height="448" width_o="670" height_o="448" src_o="http://payload.cargocollective.com/1/3/106788/1555371/insitu1_o.jpg" data-mid="8446705"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/3/106788/1555371/insitu2.jpg" width="670" height="448" width_o="670" height_o="448" src_o="http://payload.cargocollective.com/1/3/106788/1555371/insitu2_o.jpg" data-mid="8446707"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/3/106788/1555371/insitu3.jpg" width="670" height="448" width_o="670" height_o="448" src_o="http://payload.cargocollective.com/1/3/106788/1555371/insitu3_o.jpg" data-mid="8446709"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/3/106788/1555371/InSitu4.jpg" width="670" height="517" width_o="670" height_o="517" src_o="http://payload.cargocollective.com/1/3/106788/1555371/InSitu4_o.jpg" data-mid="8446711"  border="0" align="left"/&#62;

Those of you who still read press ad copy can do so here,  here and here


The press campaign got people talking and was picked up on national TV...



...and radio.

    



40" LAUNCH TV

When the brand TV broke, all became clear.





We then had Peggy featured in a double-page interview with one of Ireland's biggest glossy magazines. 

&#60;img src="http://payload.cargocollective.com/1/3/106788/1555371/VIP.jpg" width="645" height="481" width_o="645" height_o="481" src_o="http://payload.cargocollective.com/1/3/106788/1555371/VIP_o.jpg" data-mid="7612435"  border="0" align="left"/&#62;
See what she said here


PEGGY'S PAD

We even invited people inside Peggy’s home, where they could poke around, play games and get to know our girl a little bit better. Click below to pop in and see for yourself.

&#60;img src="http://payload.cargocollective.com/1/3/106788/1555371/PeggyWebsite.jpg" width="599" height="453" width_o="599" height_o="453" src_o="http://payload.cargocollective.com/1/3/106788/1555371/PeggyWebsite_o.jpg" data-mid="9161471"  border="0" align="left"/&#62;


</description>
		
		<excerpt>NATIONAL LOTTERY - EUROMILLIONS CAMPAIGN      Here's the short version.     And here's the long version.  TV TEASER  This was the first the public saw of Peggy and...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/3/106788/1555371/prt_1361894989.jpg" />

	</item>
		
		
	<item>
		<title>ICAD</title>
				
		<link>http://markandpaddy.com/ICAD</link>

		<comments>http://markandpaddy.com/following/markandpaddy.com/ICAD</comments>

		<pubDate>Tue, 09 Oct 2012 12:32:16 +0000</pubDate>

		<dc:creator>Mark + Paddy</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2478953</guid>

		<description>ICAD - WILL IT GO TO YOUR HEAD?  

&#60;img src="http://payload8.cargocollective.com/1/3/106788/2478953/AWARDS.jpg" width="596" height="164" width_o="596" height_o="164" src_o="http://payload8.cargocollective.com/1/3/106788/2478953/AWARDS_o.jpg" data-mid="21488275"  border="0" align="left"/&#62;


ICAD is Ireland's preeminent creative body.
This is what their awards do to creative departments. 

WEBFILM











TRADE PRESS

&#60;img src="http://payload8.cargocollective.com/1/3/106788/2478953/ICADforIMJ4.jpg" width="439" height="630" width_o="439" height_o="630" src_o="http://payload8.cargocollective.com/1/3/106788/2478953/ICADforIMJ4_o.jpg" data-mid="13236608"  border="0" align="left"/&#62;


INTRO SEQUENCE

We took the idea to the wonderfully talented folks in Piranha Bar and Mutiny,
who were kind enough to produce this lovely piece to open the awards show.





BALLOONS

We planned to have attendees accept their invitation through Facebook. In doing so, they’d submit a webcam photo. This in turn would be mapped onto a huge helium filled balloon, which would also be in attendance on the night.
&#60;img src="http://payload8.cargocollective.com/1/3/106788/2478953/ICAD_Balloons.jpg" width="554" height="488" width_o="554" height_o="488" src_o="http://payload8.cargocollective.com/1/3/106788/2478953/ICAD_Balloons_o.jpg" data-mid="18912093"  border="0" align="left"/&#62;


PHOTO BOOTH

Also on the night, there was to be a specially designed photo booth at the show. This would take your photo, doctor it to give you a giant, balloon shaped head and post the results to your various social networks.
&#60;img src="http://payload8.cargocollective.com/1/3/106788/2478953/ICAD_PhotoBooth.jpg" width="486" height="359" width_o="486" height_o="359" src_o="http://payload8.cargocollective.com/1/3/106788/2478953/ICAD_PhotoBooth_o.jpg" data-mid="18912097"  border="0" align="left"/&#62;</description>
		
		<excerpt>ICAD - WILL IT GO TO YOUR HEAD?       ICAD is Ireland's preeminent creative body. This is what their awards do to creative departments.   WEBFILM            TRADE...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload8.cargocollective.com/1/3/106788/2478953/prt_1361894805.jpg" />

	</item>
		
		
	<item>
		<title>The Brain Dump</title>
				
		<link>http://markandpaddy.com/The-Brain-Dump</link>

		<comments>http://markandpaddy.com/following/markandpaddy.com/The-Brain-Dump</comments>

		<pubDate>Tue, 09 Oct 2012 12:31:48 +0000</pubDate>

		<dc:creator>Mark + Paddy</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">3132357</guid>

		<description>&#60;img src="http://payload41.cargocollective.com/1/3/106788/3132357/BrainDumpLogo2.jpeg" width="669" height="259" width_o="669" height_o="259" src_o="http://payload41.cargocollective.com/1/3/106788/3132357/BrainDumpLogo2_o.jpeg" data-mid="16007221"  border="0" align="left"/&#62;

Welcome to The Brain Dump, our home for homeless ideas.
If you decide to rip any of them off (don't), do us all a favour and do a good job.


&#60;img src="http://payload41.cargocollective.com/1/3/106788/3132357/DM_Digital3.jpg" width="669" height="123" width_o="669" height_o="123" src_o="http://payload41.cargocollective.com/1/3/106788/3132357/DM_Digital3_o.jpg" data-mid="25019472"  border="0" align="left"/&#62;

KITKAT - HAVE A BREAK APP
Want to ‘have a break’ from the never-ending hell that is your smartphone? 
Well tough luck, you can’t. At least not until this App is built anyway.
&#60;img src="http://payload41.cargocollective.com/1/3/106788/3132357/KiKatApp1.jpg" width="669" height="499" width_o="669" height_o="499" src_o="http://payload41.cargocollective.com/1/3/106788/3132357/KiKatApp1_o.jpg" data-mid="18901954"  border="0" align="left"/&#62;


&#60;img src="http://payload41.cargocollective.com/1/3/106788/3132357/BD_Print.jpg" width="669" height="123" width_o="669" height_o="123" src_o="http://payload41.cargocollective.com/1/3/106788/3132357/BD_Print_o.jpg" data-mid="25019483"  border="0" align="left"/&#62;

IRISH BACON - PRINT
Although you may not be able to tell from the scamp, that right there is a deliciously appetizing piece of bacon, sizzling happily away in a non-stick pan.
&#60;img src="http://payload41.cargocollective.com/1/3/106788/3132357/BaconPrint.jpg" width="669" height="481" width_o="669" height_o="481" src_o="http://payload41.cargocollective.com/1/3/106788/3132357/BaconPrint_o.jpg" data-mid="18901222"  border="0" align="left"/&#62;


FENLON &#38; SONS BUTCHERS - PRINT
Mr. Fenlon never actually had any sons. 
But he sure smokes a damn fine meat.

&#60;img src="http://payload41.cargocollective.com/1/3/106788/3132357/Fenlons1.jpg" width="669" height="538" width_o="669" height_o="538" src_o="http://payload41.cargocollective.com/1/3/106788/3132357/Fenlons1_o.jpg" data-mid="16004112"  border="0" align="left"/&#62;
&#60;img src="http://payload41.cargocollective.com/1/3/106788/3132357/Fenlons3.jpg" width="669" height="538" width_o="669" height_o="538" src_o="http://payload41.cargocollective.com/1/3/106788/3132357/Fenlons3_o.jpg" data-mid="16004115"  border="0" align="left"/&#62;
&#60;img src="http://payload41.cargocollective.com/1/3/106788/3132357/Fenlons2.jpg" width="669" height="538" width_o="669" height_o="538" src_o="http://payload41.cargocollective.com/1/3/106788/3132357/Fenlons2_o.jpg" data-mid="16004114"  border="0" align="left"/&#62;


VEET - DOUBLE PAGE SPREAD
See what we did there?
&#60;img src="http://payload41.cargocollective.com/1/3/106788/3132357/Veet.jpg" width="669" height="465" width_o="669" height_o="465" src_o="http://payload41.cargocollective.com/1/3/106788/3132357/Veet_o.jpg" data-mid="16004121"  border="0" align="left"/&#62;
&#60;img src="http://payload41.cargocollective.com/1/3/106788/3132357/Veet2.jpg" width="669" height="465" width_o="669" height_o="465" src_o="http://payload41.cargocollective.com/1/3/106788/3132357/Veet2_o.jpg" data-mid="25210123"  border="0" align="left"/&#62;


DUBLIN ZOO - GOOD FOR KIDS
Dublin Zoo won’t make your children’s wildest dreams come true.
But it will be a fun day out.
&#60;img src="http://payload41.cargocollective.com/1/3/106788/3132357/Zoo_1.jpg" width="669" height="538" width_o="669" height_o="538" src_o="http://payload41.cargocollective.com/1/3/106788/3132357/Zoo_1_o.jpg" data-mid="18007427"  border="0" align="left"/&#62;
&#60;img src="http://payload41.cargocollective.com/1/3/106788/3132357/Zoo_2.jpg" width="669" height="538" width_o="669" height_o="538" src_o="http://payload41.cargocollective.com/1/3/106788/3132357/Zoo_2_o.jpg" data-mid="18007428"  border="0" align="left"/&#62;
&#60;img src="http://payload41.cargocollective.com/1/3/106788/3132357/Zoo_3.jpg" width="669" height="538" width_o="669" height_o="538" src_o="http://payload41.cargocollective.com/1/3/106788/3132357/Zoo_3_o.jpg" data-mid="18007430"  border="0" align="left"/&#62;


RENNIE - PRINT
Rennie works fast to neutralise indigestion.
It in no way condones or endorses cannibalism.

&#60;img src="http://payload41.cargocollective.com/1/3/106788/3132357/Rennie1A.jpg" width="666" height="462" width_o="666" height_o="462" src_o="http://payload41.cargocollective.com/1/3/106788/3132357/Rennie1A_o.jpg" data-mid="16007062"  border="0" align="left"/&#62;
&#60;img src="http://payload41.cargocollective.com/1/3/106788/3132357/Rennie2A.jpg" width="666" height="462" width_o="666" height_o="462" src_o="http://payload41.cargocollective.com/1/3/106788/3132357/Rennie2A_o.jpg" data-mid="16007063"  border="0" align="left"/&#62;
&#60;img src="http://payload41.cargocollective.com/1/3/106788/3132357/Rennie3A.jpg" width="666" height="462" width_o="666" height_o="462" src_o="http://payload41.cargocollective.com/1/3/106788/3132357/Rennie3A_o.jpg" data-mid="16007067"  border="0" align="left"/&#62;


&#60;img src="http://payload41.cargocollective.com/1/3/106788/3132357/DM_Ambient.jpg" width="669" height="123" width_o="669" height_o="123" src_o="http://payload41.cargocollective.com/1/3/106788/3132357/DM_Ambient_o.jpg" data-mid="25019513"  border="0" align="left"/&#62;

HSE LOLLIPOP CIGARETTE - AMBIENT
Second hand smoke is a bitch, especially when children are involved.
So if you saw a child with a cigarette in its mouth, you'd react, right?
&#60;img src="http://payload41.cargocollective.com/1/3/106788/3132357/Smokes1.jpg" width="669" height="477" width_o="669" height_o="477" src_o="http://payload41.cargocollective.com/1/3/106788/3132357/Smokes1_o.jpg" data-mid="16045978"  border="0" align="left"/&#62;
&#60;img src="http://payload41.cargocollective.com/1/3/106788/3132357/Smokes2.jpg" width="669" height="477" width_o="669" height_o="477" src_o="http://payload41.cargocollective.com/1/3/106788/3132357/Smokes2_o.jpg" data-mid="16045979"  border="0" align="left"/&#62;


DUBLIN FITNESS - OUTDOOR SPECIAL (BUILDING WRAP)
And in just 6-8 weeks, you too could be picking up mid-terrace buildings, like Duncan here.
&#60;img src="http://payload41.cargocollective.com/1/3/106788/3132357/GYM_Close.jpg" width="669" height="479" width_o="669" height_o="479" src_o="http://payload41.cargocollective.com/1/3/106788/3132357/GYM_Close_o.jpg" data-mid="18912033"  border="0" align="left"/&#62;
&#60;img src="http://payload41.cargocollective.com/1/3/106788/3132357/GymWide.jpg" width="669" height="479" width_o="669" height_o="479" src_o="http://payload41.cargocollective.com/1/3/106788/3132357/GymWide_o.jpg" data-mid="18912038"  border="0" align="left"/&#62;


VIAGRA - AMBIENT
This one seemed quite obvious really.
(The East-Link is a toll bridge in Dublin.)
&#60;img src="http://payload41.cargocollective.com/1/3/106788/3132357/Viagra1.jpg" width="669" height="478" width_o="669" height_o="478" src_o="http://payload41.cargocollective.com/1/3/106788/3132357/Viagra1_o.jpg" data-mid="16006470"  border="0" align="left"/&#62;
&#60;img src="http://payload41.cargocollective.com/1/3/106788/3132357/Viagra2.jpg" width="669" height="478" width_o="669" height_o="478" src_o="http://payload41.cargocollective.com/1/3/106788/3132357/Viagra2_o.jpg" data-mid="16006471"  border="0" align="left"/&#62;


OXFAM - DONOR CARD
Sooner or later you’re going to die (sorry). And unless you’ve got your very own mausoleum, you can’t bring your stuff with you. So do the right thing and donate it all to Oxfam.

&#60;img src="http://payload41.cargocollective.com/1/3/106788/3132357/Oxfam.jpg" width="669" height="538" width_o="669" height_o="538" src_o="http://payload41.cargocollective.com/1/3/106788/3132357/Oxfam_o.jpg" data-mid="16006464"  border="0" align="left"/&#62;
</description>
		
		<excerpt>  Welcome to The Brain Dump, our home for homeless ideas. If you decide to rip any of them off (don't), do us all a favour and do a good job.     KITKAT - HAVE A...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload41.cargocollective.com/1/3/106788/3132357/prt_1361971483.jpg" />

	</item>
		
		
	<item>
		<title>Sharp Suits</title>
				
		<link>http://markandpaddy.com/Sharp-Suits</link>

		<comments>http://markandpaddy.com/following/markandpaddy.com/Sharp-Suits</comments>

		<pubDate>Tue, 09 Oct 2012 12:31:44 +0000</pubDate>

		<dc:creator>Mark + Paddy</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">3666214</guid>

		<description>&#60;img src="http://payload68.cargocollective.com/1/3/106788/3666214/SSforSite_logo.jpg" width="439" height="200" width_o="439" height_o="200" src_o="http://payload68.cargocollective.com/1/3/106788/3666214/SSforSite_logo_o.jpg" data-mid="19019675"  border="0" align="left"/&#62;

Sharp Suits started life as a small personal project, designed to pass the time with
a few cheap laughs at the expense of clients and co-workers. To date, it's raised
thousands of euros for charity, garnered more than a million hits and made the news
in Campaign, Fast Company, Creativity-Online and The Huffington Post, to name but a few.

It all started with these four posters, designed to immortalise ridiculous
feedback from our clients and co-workers.


&#60;img src="http://payload68.cargocollective.com/1/3/106788/3666214/SSforSite_3.jpg" width="439" height="583" width_o="439" height_o="583" src_o="http://payload68.cargocollective.com/1/3/106788/3666214/SSforSite_3_o.jpg" data-mid="19019673"  border="0" align="left"/&#62;&#60;img src="http://payload68.cargocollective.com/1/3/106788/3666214/SSforSite_1.jpeg" width="439" height="583" width_o="439" height_o="583" src_o="http://payload68.cargocollective.com/1/3/106788/3666214/SSforSite_1_o.jpeg" data-mid="19019670"  border="0" align="left"/&#62;&#60;img src="http://payload68.cargocollective.com/1/3/106788/3666214/SSforSite_4.jpg" width="439" height="583" width_o="439" height_o="583" src_o="http://payload68.cargocollective.com/1/3/106788/3666214/SSforSite_4_o.jpg" data-mid="19019674"  border="0" align="left"/&#62;&#60;img src="http://payload68.cargocollective.com/1/3/106788/3666214/SSforSite_2.jpg" width="439" height="583" width_o="439" height_o="583" src_o="http://payload68.cargocollective.com/1/3/106788/3666214/SSforSite_2_o.jpg" data-mid="19019671"  border="0" align="left"/&#62;



People liked them, so we asked other ad agency creatives, designers, animators, directors, illustrators, and other creative types to take their "favourite" worst client/client service comments and turn them into posters. Then we took these posters and exhibited them, with all the proceeds going to charity.

Click on the website below to see all 71 entries along with photos from the exhibition. 



&#60;img src="http://payload68.cargocollective.com/1/3/106788/3666214/SSBrowser.jpg" width="670" height="511" width_o="670" height_o="511" src_o="http://payload68.cargocollective.com/1/3/106788/3666214/SSBrowser_o.jpg" data-mid="23757144"  border="0" align="left"/&#62;


The project must have hit a nerve within the creative community, because the minute we put them online, the internet went insane. Moderately insane.

Here's just a snippet of the magazines, blogs and websites that interviewed us or featured the project.
Did we mention Campaign, Fast Company, Creativity-Online and The Huffington Post ?



&#60;img src="http://payload68.cargocollective.com/1/3/106788/3666214/SS Web Coverage v5.jpg" width="640" height="2235" width_o="640" height_o="2235" src_o="http://payload68.cargocollective.com/1/3/106788/3666214/SS Web Coverage v5_o.jpg" data-mid="26644141"  border="0" align="left"/&#62;
</description>
		
		<excerpt>  Sharp Suits started life as a small personal project, designed to pass the time with a few cheap laughs at the expense of clients and co-workers. To date, it's...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload68.cargocollective.com/1/3/106788/3666214/prt_1361894709.jpg" />

	</item>
		
		
	<item>
		<title>Daily Million</title>
				
		<link>http://markandpaddy.com/Daily-Million</link>

		<comments>http://markandpaddy.com/following/markandpaddy.com/Daily-Million</comments>

		<pubDate>Tue, 09 Oct 2012 12:31:40 +0000</pubDate>

		<dc:creator>Mark + Paddy</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">4053026</guid>

		<description>NATIONAL LOTTERY - DAILY MILLION CAMPAIGN

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Daily Million is on every day, just like its name implies.
To explain this notion to Ireland, we turned to D.A.D.D.Y.
Despite their misleading name, neither of them are either of our fathers.

TV


















PRINT

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</description>
		
		<excerpt>NATIONAL LOTTERY - DAILY MILLION CAMPAIGN   Daily Million is on every day, just like its name implies. To explain this notion to Ireland, we turned to D.A.D.D.Y....</excerpt>

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