NATIONAL LOTTERY - EUROMILLIONS CAMPAIGN



Here's the short version.




And here's the long version.

TV TEASER

This was the first the public saw of Peggy and Ted.





PRESS TEASERS

Next we created a number of unbranded press insertions. These aimed to generate intrigue and conversation around our mysterious granny and were designed to fit seamlessly into newspapers, looking like legitimate articles.






Those of you who still read press ad copy can do so here, here and here


The press campaign got people talking and was picked up on national TV...



...and radio.





40" LAUNCH TV

When the brand TV broke, all became clear.





We then had Peggy featured in a double-page interview with one of Ireland's biggest glossy magazines.


See what she said here


PEGGY'S PAD

We even invited people inside Peggy’s home, where they could poke around, play games and get to know our girl a little bit better. Click below to pop in and see for yourself.