DUBLIN CITY COUNCIL - ANTI DOG POO

To combat the issue of dog poo in Dublin, we created the 'Pets' Outdoor Toilet Initiative', or P.O.T.I.
P.O.T.I. aimed to target key canine defecation hotspots around the city, with dog sized portaloos.
But before you get too excited, please understand that P.O.T.I. isn't real. Sadly, it's just advertising.

PRESS




DIGITAL

Online, we allowed people the chance to learn more about P.O.T.I.
Click the window below to browse around the project.



RADIO




AMBIENT

Finally, we took P.O.T.I. to the streets to get the public's attention.
Which it did.