Nothing Beats A Londoner
Kids in London don't boast about how good they have it. They boast about how tough they have it.
WARNING: If you’re over the age of 18 (you are) or not from London (dunno) you won’t know most of the adults in the campaign. Trust, they’re all super relevant.
Agency: Wieden+Kennedy, London
Creatives: Tom Corcoran and Tom Bender with Joe Bruce
Directors: Megaforce with Finn Keenan
The Small Prices
Hey here’s a novel advertising idea! Stop bullshitting for once and just tell the truth.
Instead of tap-dancing around negative perceptions, just embrace them and explain that: They’re just the small prices you pay to pay the small prices you pay for shed loads of fabulous stuff.
Also, it helps if you get Bill Nighy to do the explaining for you.
Mad Intense Gum
Chewing Stride gum is so intense it’ll make you invent a creepy new platform for the brand in the form of a disembodied floating animated purple mouth that shouts a lot.
Shopping at TK Maxx is really random. You go in there looking for a neat white shirt, for a wedding or something. And you do find the shirt. But while you’re there, you also pick up a tiny hand carved wooden goat and that tiny hand carved wooden goat grows up to be Steve Jobs.
Plus other similar stories.
Patron Saint of The Azzurri
The passing. The elegance. The beard. Andrea Pirlo was football's fine red wine.
So on that faithful day, when The Maestro finally hung up those hallowed boots, we celebrated him in our own small way, with those talented guys at ilovedust.
It's still Soccer Bible's most popular post.
1000 Years of Less Ordinary
Wisdom is a valuable thing, oft shared over a drink. With that in mind, we took off around the world, raising a glass with many diverse and interesting individuals. Every person we encountered taught us something about themselves, a piece of wisdom that their unique life had imprinted upon them.
And all their ages added up to exactly 1000 years. Which was really handy.
If you want to win at business, you’ve got to be able to talk the talk. Otherwise you won’t win at business. Business guys will.
So learn all the business talk with the Babbel language learning app and you too can be a business talking business winning business guy.
When it comes to the football World Cup, it’s risk everything or risk going home, early and empty handed.
Unfortunately, England failed to heed our advice, risked nothing and exited the 2014 tournament early and indeed empty handed, after a shock group stage 0-0 draw with Costa Rica.
Shit Just Got Real
How do you launch the follow up to the DADDY of all mobile games? You find an island in the Caribbean that’s home to colony of swimming pigs, then you wage war on them with lots of special effects and CGI until the game is downloaded over 100 million times (true fact).
You also give the pigs an Instagram account and make propaganda posters and other things.
Agency: Wieden+Kennedy, London
With: David Goss, Philippa Beaumont and Artur Deyneuve
Executive creative directors: Iain Tait and Tony Davidson
Director: Francois Rousselet
Movie poster illustrator: Paul Shipper
1994 - 2014 Commemorative Shirt
In the summer of 2014, Nike and Arsenal broke up after 20 glory filled years together. It genuinely was sad. As a final farewell, 20 shirts, one from each year together, were combined into one masterpiece, which is now on display in The Arsenal Football Museum. There was also a run of 1055 limited edition prints, one for every game Arsenal played in a Nike shirt.
This project gave creatives the platform to turn their dumbest ever client feedback into beautiful posters, which were then sold to raise money for sick children.
It got a couple million Internet hits, was featured on all those websites you waste your afternoons on, made it into the final edition of ‘Hey Whipple Squeeze This’ and allowed us to present a giant cheque to some man with a piece of red tape.
Daily Million is a lottery game in Ireland. You can play it every day, as its name clearly implies. To the right of this blurb you’ll find a series of commercials that endeavour to impart this information in a memorable fashion.
Scroll down and you’ll even find some radio ads. Remember radio ads?
The Pets Outdoor Toilet Initiative was commissioned to combat the worrying issue of dog litter (poo) on the fair streets of Dublin City. It targeted key canine defecation hotspots with porta-potties designed especially for dogs.
(it's one of those parody campaigns)
You know what's expensive? Fancy art from galleries. You know what else is expensive? Removing graffiti from public spaces. And graffiti is basically just terrible art, so went ahead and drew a parallel.
We placed gallery style plaques, with posh gallery style prose, next to the worst graffiti all over Dublin. They described (took the piss out of) the 'art', while highlighting the cost involved in removing it. There was even an audio tour you could do if you were so inclined.
It was a slow news day.
Agency: DDFH&B, Dublin
Creative director: Gavin O'Sullivan
That's Right. Even More Stuff!
Sometimes we work on projects that aren’t advertising. Sometimes those projects are successful. Most of the time they are not. Give them a click and make up your own mind. But only if you have time. If you're in a hurry move on. Truthfully, this section is just filler.